Asafa

Branding for ASAFA — a non-profit dedicated to advancing adoption and integration of sustainable aviation fuel. The logo mark draws its form from 'A' and a thinning contrail, reflecting the organisation's vision of air travel with a lighter, fading footprint. Paired with a clean wordmark and restrained palette, the identity positions ASAFA as a credible industry convener rather than a campaign-style advocacy brand. More documentation to come.