No frills — cleanest vitamin gummies



KalaVita, a women-founded US company, is dedicated to offering clean, functional, and delicious vitamin products for women.

The new identity embraces this commitment through simple and direct packaging, bathed in radiant, natural colours. No fluff, but instantly recognisable and attractive. Bold typeface, macro imageries and minimalist graphics communicate the brand's no-nonsense approach, while conveying its scientific foundation and reliability. This project was developed in collaboration with Yin Zacharski.